Solutions
Cover the entire customer journey
Pick the AI pattern that fits where your customers actually need help — from public discovery to internal team co-pilots.
Increase conversion rates and reduce the amount of incoming support tickets.
Improve retention, supercharge sales expansion, and deflect support tickets.
Offer your customers 24/7 support, in websites or client portal.
Reduce support ticket handling time in customer support teams.
Features
One-stop-shop for your AI solution
Everything you need to ship AI in production — from no-code components to enterprise governance, all on one compliant foundation.
Combine AI assistance, semantic search, and agentic tasks for 24/7 support.
Easy UI integration with 20+ templates, automated AI training, and clear insights.
Unlock your existing business systems with any of our 50+ connectors.
Benefit from enterprise-grade privacy protection for European sectors.
Customers
Trusted by leaders
How regulated-Europe brands — from Visma to Onguard — turned customer success into a revenue engine with Unless.
Norway's leading ERP — modernized self-service with Unless.
After Zorgdomein deployed Unless, patient self-service surged within weeks.
Financial service Onguard powers their support operations with Unless.
Meet Sally, Kontek’s AI support colleague in a complex regulatory landscape.
Resources
Resources and support
Documentation, articles, and recipes for getting the most out of your Unless deployment — plus a help desk when you need a human.
Read how to get started of find advanced guides to help you using our platform.
Privacy protection measures, security by design, and compliance guidelines.
Find reference documentation for the javascript API.
Bite-sized implementation examples for every stage of the customer lifecycle.
Pricing
Subscription plans
Transparent plans for every team size — start with a free pilot, scale to enterprise with a phased implementation plan.
Our subscription plans cover your entire user journey with three use cases.
We offer premium support, custom development and integrations.
Choose the right subscription plan with this feature comparison table.
Check out the list of what others asked our sales reps.
Team
Cohesion and trust
Our culture is rooted in transparency, so we are open with each other - with a strong bond as a result.
Who we are
- We are small and we like it that way.
- We choose to do one thing and do it right.
- We apply Occam's Razor in all our solutions.
- We do something because it makes sense.
- We treat others like we want them to treat us.
If all else fails, we flip a coin.
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Sander Nagtegaal
CEO and co-founder
Sander is CEO and co-founder of Unless, the AI platform for customer success in Europe’s regulated sectors. He previously served as CTO at several other companies, like myTomorrows, Sumis, and Peecho - which he also co-founded.
Living in the city center of Amsterdam, he trains every day in several different martial arts, and teaches a weekly kung fu class.
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Marcel Panse
CTO and co-founder
As a CTO and co-founder, Marcel leverages his experience as Chief Architect at Peecho and several other start-ups, like Albumprinter and myTomorrows.
When he doesn't try to solve complex problems with elegant solutions, he loves to climb rocks or spend time with his family.
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Ecesu Erol
CXO
As a CXO, Ecesu works at the intersection of marketing, sales, and product. She’s all about helping businesses deliver exceptional product experiences that delight their customers.
She is passionate about diversity in tech and loves to spend time with a book and a cup of coffee.
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Alexandre Moreau-Lemay
Lead AI Engineer
Alexandre is a software developer with a passion for creating innovative solutions and delivering quality software. Based in Arnhem, a city close to the stunning Veluwe nature reserve, he is inspired by the natural beauty that surrounds him and takes every opportunity to explore the outdoors.
When he's not busy developing software, Alexandre enjoys landscape photography, hiking, and traveling.
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Martijn Groot
Chief Commercial Officer
Martijn, a long-time friend of Marcel and Sander, leads the commercial operations at Unless. He has previously played key roles in accelerating companies such as Tele2, Metro, Albelli, Peecho, and Recharge.
He is a passionate, energetic, result-driven entrepreneur, and an engaged team-player who helps companies scale up rapidly.
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Gray Lewis
Lead Fullstack Developer
Gray is a full stack software engineer with a passion for building highly performant applications that feel great to use. He’s had a lifelong love of coding and has a long history working at startups.
He was born in Pennsylvania, but spent most of his childhood living in Cairo, Egypt. His hatred for car-centric city planning brought him to the Netherlands for university, and he’s been living in Rotterdam ever since. Outside of software, Gray spends most of his time bouldering and making music.
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Antonin Remy
Senior business development representative
With extensive experience in GTM strategy, customer relations, and sales team management, Antonin is often described as a quiet force—thoughtful, social, and enthusiastic, always seeing projects through to success with an optimistic outlook.
When he's not enthusiastically reaching out to leads, you can find him sipping a hot drink while reading a history book or cooking delicious dishes for his friends and family.
Frequently asked questions
Who is on the Unless leadership team?
The Unless leadership team includes CEO Sander Nagtegaal and CTO Marcel Panse, supported by leaders in customer experience, product, and commercial operations. Together they bring experience in building SaaS platforms, AI products, and enterprise solutions for regulated markets.
What experience does the Unless team have with regulated industries?
The Unless team has worked with financial institutions, insurers, pension providers, and other regulated organizations across Europe. This experience shapes how the platform handles privacy, governance, and integrations so that AI assistants can be deployed safely in high-stakes customer success environments.
How does the Unless team work with customers?
The Unless team works with customers as long-term partners, helping them design, launch, and evolve AI use cases across acquisition, retention, sales expansion, and support. Product, success, and engineering specialists collaborate with customer stakeholders to align AI initiatives with business goals and compliance requirements.
Does Unless have an advisory board?
Yes, Unless is supported by an advisory board of seasoned professionals from technology, finance, and marketing. Advisors include former leaders from organizations such as Google and Goldman Sachs, who provide guidance on strategy, governance, and scaling AI for customer success in regulated markets.
How is the Unless culture aligned with AI for customer success?
Unless promotes a culture that combines technical excellence with empathy for customers and front-line teams. The company focuses on building AI that fits into real workflows, supports human decision-making, and respects the constraints of regulated industries, rather than chasing novelty for its own sake.
We're here to help
Quick responses if you have an issue. Feel free to ask us anything — or ask our conversational AI a question.