In the example below, you can see how Billable uses personalization in account based marketing. In this case, they have personalized their headline for a contact in one of their target accounts, inserting her name: Claudia. They have also mentioned the name of the account manager that is in touch with her: Lexy. Lastly, a subtle but nice touch is that they highlight quotes from happy customers who in this case happen to be CFOs, just like Claudia.